Founder Interview: Roposo

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Roposo.com is a fashion focused social-network that allows women to discover and shop new products and trends that are liked, curated, personalised and updated every day from across online brands and e-commerce portals. Here is their story. Who is the team behind Roposo and how did the idea come to be? Roposo is founded by 3 IIT alumni – […]

Growth hacking in India – what is it that you need to know

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[The first half of this article is an extract from our book Growth Hack Your Way to Startup Success (link)] Growth has always been the end game for all companies – young & old, multinationals & startups, single-person SAAS startups and multi-thousand strong behemoths. More often than not the responsibility of this growth was with […]

Three critical mistakes to avoid while making your first social media marketing strategy

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While a social media marketing strategy is included in the marketing bucket of almost any company these days, off-line or online, there are still some common mistakes that are repeated time and again even by experienced professionals. Here are three critical mistakes to avoid while making your first social media marketing strategy. Mistake 1: Not knowing […]

YouTube opens up a creators’ space in Paris, coming to Mumbai soon

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As YouTube becomes as big of a creative medium as it is a consumption medium, the company is taking steps to foster this creative spirit. Google announced the opening of its seventh creators YouTube space in Paris. The city has shown aggressive growth year over year in viewership of YouTube content. The centre would provide training programs and […]