As consumers look for purity in all facets of life, many innovative startups have emerged in the Organic Beauty segment. Rapidly rising amongst those is Sacred Salts. The Gurgaon based startup brings to you untampered goodness of nature through organic beauty products. Sacred Salts stems out of years of researching and understanding the skin of […]
The travel industry has gone through a massive boom over the past 7 years. As Indians have access to greater disposable incomes, more people are packing their bags and heading out to explore exotic destinations. Indians traditionally used to travel with their families. There has been a massive change in this trend as young solo […]
Technology has taken over the world. Residing at the cutting edge of technology & consumer behavior is Digital Marketing , businesses are doing all that they can to match up the pace. What does this mean for traditionally offline businesses? It means that if you have been overlooking digital marketing till now, you have to […]
Which One Is Better? What’s the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you. Many small businesses struggle with deciding which kind of marketing to do because their budget will only stretch to one or the other, not both. The decisions that must be made are […]
“One cannot think well, love well, sleep well, if one has not dined well.” – Virginia Woolf And so, many Indian startups are finding that the secret ingredient for success in life is indeed, ´Food´. There are way too many players today fighting to win the consumers´ hearts literally through their bellies. Food technology is […]
INDIA DRONE REGULATIONS According to India’s national aviation authority, the Ministry of Civil Aviation, flying a drone is legal in India, but we recommend being aware of and compliant with the drone regulations listed below before doing so. India’s Directorate General of Civil Aviation announced the country’s first Civil Aviation Requirements (CAR) for drones on August 27, 2018 […]
Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy. Video Content Strategy Your video […]
When it comes to creating video content for your business, we know you’re probably already asking yourself “is it really worth it?” Well, in short, the answer is yes. If you want to keep up with your competitors and build your brand voice, video content is an effective digital marketing method that can achieve this. But […]
1. YouTube YouTube is hardly a secret. Forty-six thousand years’ worth of video is watched every day on the site, and it’s made stars out of Justin Bieber, PewDiePie, and Psy. Because YouTube is so popular, we almost forget that it’s a social network. But users connect with one another, share ideas, and find exciting […]
Sending out a paper ad promoting your business is a thing of the past. But what if you heard that simply posting written content on a blog isn’t enough to cut it either? In a perfect world, posting blog posts sprinkled with keywords would be enough to grant you endless number one spots and have […]
We were introduced to social media because of Facebook, it has been around since 2004 and almost every generation is a part of Facebook today. We know
YouTube holds a huge market in social networking sites with millions and billions of users spending hours of their day watching videos online. The strange part is that businesses in India don’t include YouTube as a part of their social media strategy. People live with this misconception that producing blogs or articles are comparatively cheaper, little […]
Nowadays, almost 71% of the marketers prefer Influencer Marketing for their brands and finding the right suited one is essentially important. According to the past records, it has been proved that Influencers fetch 11% more ROI than any other promotions, digitally for your brand. And yes, Influencer Marketing works perfectly in India. Some of the main […]
It’s never too early for an online business to focus on improving eCommerce conversion rates. Whether you have 1 monthly website visitor or 1,000,000, what matters most is how many of those visitors make a purchase. While new companies do need to focus on generating more website traffic, it’s vital to focus on designing a […]
Let’s start with another question. What is the number one mistake we, as startup owners or marketers, make? We hide behind our brand! People are much more likely to believe other people, not a brand – not a website, but other real people. This is the core of our human relationships. We inherently trust other […]
Let’s start with another question. What is the number one mistake we, as startup owners or marketers, make? We hide behind our brand! People are much more likely to believe other people, not a brand – not a website, but other real people. This is the core of our human relationships. We inherently trust other […]
