It is really a tough business to grow a business, irrespective of its type and nature of product handled. You will need to get your hand in every available pot and wear all possible hats, all in the same day. There is: • The marketing strategies to formulate • The challenges in business and in […]
Starting the field of Instagram branding all the way from scratch might seem to be a tall order task. There are so many times when you might have seen brands on the IG to turn channels right into graveyards because they don’t know how to work on it. Most of the time, you will get […]
Everyone loves YouTube! With millions of visitors everyday, almost 5 Billion videos are watched daily. What audiences love about YouTube is that it gives huge opportunities for people to engage and entertain. There is so much relevant material available to study and gain knowledge from. Where else would you find such a thing for free […]
You already know the popular social networking sites like Facebook, Pinterest, Twitter, and Instagram and they have gained a lot of popularity over all these years. Instagram is completely based on visuals and surprisingly, it has managed to surpass the engagement rate that you would normally receive on other platforms. Instagram was started in the […]
Social media has become such an important thing in everyone’s life that people post their everyday activity in their social media handle. Instagram is a social media handle by which you can get connected to your friends and; can post various pictures through the feeds and; stories. It has not only become a medium for […]
As the generation has been developing more towards technological advancements, and glocalization, various products have started experiencing a leeway towards having the allowance of marketing and producing their commodities. Earlier the processes for creating, marketing, advertising, publicizing and selling the products altogether required plenty of permissions, certificates and legal processes. However, following the 1960s when […]
The travel industry has gone through a massive boom over the past 7 years. As Indians have access to greater disposable incomes, more people are packing their bags and heading out to explore exotic destinations. Indians traditionally used to travel with their families. There has been a massive change in this trend as young solo […]
Which One Is Better? What’s the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you. Many small businesses struggle with deciding which kind of marketing to do because their budget will only stretch to one or the other, not both. The decisions that must be made are […]
1. YouTube YouTube is hardly a secret. Forty-six thousand years’ worth of video is watched every day on the site, and it’s made stars out of Justin Bieber, PewDiePie, and Psy. Because YouTube is so popular, we almost forget that it’s a social network. But users connect with one another, share ideas, and find exciting […]
Sending out a paper ad promoting your business is a thing of the past. But what if you heard that simply posting written content on a blog isn’t enough to cut it either? In a perfect world, posting blog posts sprinkled with keywords would be enough to grant you endless number one spots and have […]
What is a coding bootcamp? Coding bootcamp is a course provided by private companies or institutions to teach students computer programming and help them find jobs in technology related companies and sectors. Here is a list of best coding bootcamps in India- 1.Byte Academy- This coding bootcamp is located in Bangalore and NYC and you […]
As India gets more fashion savvy, startups are gearing up deliver new products and services. Here is the story of Ray & Dale – a luxury shirt manufacturer that aims to service the needs of ‘The emerging fashion conscious Indian man’. Who is the team behind Ray & Dale and how did the idea come to be? Ronil Dalal: […]
Roposo.com is a fashion focused social-network that allows women to discover and shop new products and trends that are liked, curated, personalised and updated every day from across online brands and e-commerce portals. Here is their story. Who is the team behind Roposo and how did the idea come to be? Roposo is founded by 3 IIT alumni – […]
As India becomes more fitness conscious, start-ups are gearing up to encourage as well as propel this revolution. HealthifyMe is a mobile weight loss coach – the startup’s story is below: Who is the team behind HealthifyMe and how did the idea come to be? Tushar had returned from his investment banking career in the US to join […]
As consumers are being exposed to a marketing blitz from all sides, brands are looking for innovative ways to capture consumer attention. WOWSOME uses mobile augmented reality to help brands engage with their consumers via real time visual content. What is WOWSOME and who is the team behind it? WOWSOME allows users to create or […]
16Stitches.com is an online custom clothier for men specialising in high quality bespoke shirts. The brand aims to fill in the gap where the generic shirts don’t normally fit adequately and tailored shirts cost more than what the average person is willing to pay. A swanky website allows and guides consumers to self measure and select their […]
