Influencer Marketing: Top YouTubers in India

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Influencer marketing is hot! Even more so than YouTube marketing. In a nutshell, it relates to key individuals, who have some influence or power over potential customers or buyers. Almost like a role play where the influencer acts like a potential buyer. This is very helpful in defining credibility of a product. Influencer marketing can […]

Growth hacking in India – what is it that you need to know

1 CommentPosted in Entrepreneurship, Marketing, Resources, Startups, Startups News and Views

[The first half of this article is an extract from our book Growth Hack Your Way to Startup Success (link)] Growth has always been the end game for all companies – young & old, multinationals & startups, single-person SAAS startups and multi-thousand strong behemoths. More often than not the responsibility of this growth was with […]

Three critical mistakes to avoid while making your first social media marketing strategy

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While a social media marketing strategy is included in the marketing bucket of almost any company these days, off-line or online, there are still some common mistakes that are repeated time and again even by experienced professionals. Here are three critical mistakes to avoid while making your first social media marketing strategy. Mistake 1: Not knowing […]