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Complete Digital Marketing Strategy
The speed at which the digital landscape is evolving – it is extremely easy to get overwhelmed. Which marketing channel to choose, how much to spend on which channel, should you focus on SEO or Influencer Marketing, Facebook Ads or LinkedIn marketing.
We have faced these problems ourselves, hence we know the solutions.
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Digital Marketing Brain for your Business!
Research. Execution. Analytics.
Most Trusted Digital Marketing Company in Delhi NCR.
In today’s world, digital is not an option. It is a necessity. Digital marketing is more advanced, has better tracking and gives you much faster results. The landscape is constantly growing at an exponential rate. Smartphones and iPads are where customers and prospects are absorbed in their daily lives whether living, working and playing.
As one looks around it is but obvious that the world has adopted digitization through a host of devices, stationary or mobile.
Thus, any business has to actively consider these platforms and tools as this is where the action is and is going to be in the foreseeable future. Whether you are a startup/ small organization, this is a smart way to engage with your prospects given the cost benefits and focused prospecting. For larger organizations, digital marketing is an unavoidable part of cross-channel marketing.
Let’s talk local. What about Digital Marketing in India and more specifically in Gurgaon?
Gurgaon is home to tons of fast growing startups and innovators. We are their partner of choice in the digital ecosystem. In a nutshell, the future and beyond belongs to the digital era and thus Digital Marketing is here to stay and in fact assume the lead role in Marketing. It becomes imperative that you work with master marketers who understand the nuances of digital marketing.
How do you know which is the best Digital Marketing Company in Gurgaon?
Digital marketing cannot be done in isolation. You need partners who are experts in every facet from Social to Search. From Influencers to Celebs. Today there is an explosion of social media and everyone loves to be there. Starting with Facebook to keep in touch with their audiences, the action has now moved on to Instagram and Twitter as they cater to younger audiences and have higher engagement. Others like Snapchat where the younger generation share photos/ moments to LinkedIn for sharing amongst professionals. Social Media Marketing assumes a major role in creating and propagating brand awareness and focused connection with an audience. And this is only going to increase traction as times go by and newer and more focused platforms emerge. But this has to be supplemented by the points below.
Digital Marketing and Online Search Optimization – We are the SEO experts of Gurgaon
There is no better conversion that via customers who find you on Google. Then there is Voice Search, and Local SEO. This are is progressing so fast that your partners need to be always training. Our team is Google certified as well as trained on Brian Dean and digitalmarketer.com courses. We know what works and what doesn’t. Put simply, in an online search, the process of influencing the search results so that the website appears on top (and frequently) is known as SEO. The process involves optimization of the website through the use of keywords that would throw up the website in a search and also linking them to content on the website. Thus, businesses use this organic method to increase traffic and thus increase the chances of engagement.
Digital Marketing and Content.
Content is the heart of a marketing campaign. The idea is to engage in a personalized level and provide value for the prospects/ customers. Through this perceived value, we look at increasing the interaction and the chance of conversion into the business. Our team of content creators in Gurgaon make sure that your brand’s vision stays true.
The realm of Content is very vast and can include diverse areas like blogs, online advertisements, newsletters, articles, web page content, email communication, etc. In fact, the content has an application across channels. Effective Content is important as it helps you to engage with customers and prospects.
Content is one of the few evergreen sources of Inbound Marketing. If used effectively with requisite permissions, it still remains one of the best tools to interact with your customer base as well as prospects. Offers, information about products and services, events and news, etc can all be communicated effectively. The idea is to optimize the frequency of mails along with value for the recipient.
Cost-Effective Digital Marketing Ad PPC Campaigns in Gurgaon.
Businesses are spending billions on Google and Facebook Ads. Why? Because, this is the fastest traffic source. Yet, they are complicated. The most basic of ads are based on an auction system. Whether you know or not, a bid is placed on keywords and the ad shows up when a user’s search includes the keyword. These ads show up at the above of results on the search page, in fact above the organic listings. If there is a click on the ad, only then the click is paid for. Thus the payment is on the action. The click will take you to the website landing page and then try and precipitate the action desired. PPC is a great digital marketing strategy since it takes a website to the top of search results, when its organic search result may be down below. But, there is much more to it. Facebook offers many offer ad options. Our team is ready to devise the best campaigns with the fastest results.
Digital Marketing Campaigns Success Rate.
In recent times, the success rates for traditional advertising mediums have been falling and their costs going up exponentially. The solution is to fuse traditional methods with digital marketing techniques. Digital marketing can provide a business exposure and more interaction with their customers and prospects at a comparatively significantly lower cost. Digital marketing is more effective as lays emphasis on direct interaction with the customer rather than running conventional ads where redundancy factor is high. The day is not far when digital marketing will take over the traditional marketing channels like the internet, the wed and furious digitization leads the business world into a new realm, a new stratosphere.
We work in all Industries!
A Few Samples
End-to-End Marketing Strategy from naming to launch & growth
A concept to create a Pan-India brand of pure CTC Tea. Our team created the name concept “Macha – Ma ke haath ki Chai”, along with brand design. We setup the initial sales team to launch in four Northern States of India. Our marketing campaigns were spread across ATL, BTL – Hoarding, National Newspapers & ofcourse Online branding.
Singapore based e-commerce brand needed a complete marketing solution. We created the logo, website, online marketing strategies and automation processes enabling the founders to run a smooth business.