Founder Interview:
These are exciting times. Apple just launched the new iPhone 5s, Samsung’s Galaxy Note 3 is coming up and the speed at which these innovation behemoths are churning out new models is simply unrelenting. Yet, with these new technologies releasing in short intervals, there comes a basic problem that still has no ideal solution – what do you do with your old models? More often than not, your old phones and laptops are just lying unused in some corner of your house. is aiming to solve this problem by allowing owners to sell old items in an easy, efficient pain-free manner. Roht Bagaria (Founder) shared more details about the venture.
Budli is India’s first Online Re-commerce portal, what exactly is re-commerce? What is your vision behind the venture?
The Budli ReCommerce (Reverse eCommerce) system allows users to sell their used gadgets directly to us which are then refurbished/recycled/resold in an environment friendly manner.
While people often realize that they have unused electronic items lying around, they are reluctant to discard these things. How will your solution bring about a change in mindset?
The reason why they have it lying around is because till now there was no easy way for users to sell their used gadgets. The Budli mechanism allows users to effortlessly sell their used gadgets lying around and get paid for it. This will encourage users to encash their used gadgets which are lying around losing value.
How are you pre-calculating the prices before seeing the items?
We have a dynamic in built pricing algorithm which takes into account various factors such as the current market price, estimated resale value and price of similar items. The user selects the condition of his/her gadget from predefined criteria based on which the pricing is calculated.
What is the other end of your chain, since you are not selling these items on your site?
We are currently using offline distribution mechanism for resale. Sale of used gadgets will be offered through our website at a later stage.
Can you share some details about your team and the current traffic that your site is seeing?

The Founder & CVO of Budli is myself (Rohit Bagaria). I did my schooling & college from St. Xavier’s Kolkata and Post-Grad from UC Berkeley, California. I have over 12 years experience in various sectors such as Software, Manufacturing & eCommerce both in the US & India. Currently we have a small team working diligently on Budli and the number of visitors and interest on our website is fast increasing. Our vision is to be the leader in the ReCommerce space in India.


What is your one tip for aspiring entrepreneurs?

We cannot change the existing reality. To make a change we need to build a new model which will make the existing model obsolete.  This is the philosophy behind Budli.


Further details can be found at

A bit of education, a byte of startups.

    August 27, 2015

    We are looking forward to expand in North East. Your guidance is solicited. Thanks

  • Panchanan Baruah
    August 27, 2015

    I am the son of Mr H K Mazindar Baruah staying at Guwahati

    looking forward to you in Northeast Region please guide us!!

    September 23, 2015

    BUDLI.IN is selfish goat. Huge difference in quote and re-quote amount. Better sell on OLX and Quikr. I am suffered soul.

  • Diptanu Das
    April 8, 2016

    I am from NE, Agartala, capital of Tripura. I want you to grow there and I want to be a part of this success.

  • Recycle Device
    June 15, 2018

    Yes Budli is the best website for selll……I Like It!! But If you want to sell your old mobile then go to our website.

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