Founder Interview: Roposo
Roposo.com is a fashion focused social-network that allows women to discover and shop new products and trends that are liked, curated, personalised and updated every day from across online brands and e-commerce portals. Here is their story.
Who is the team behind Roposo and how did the idea come to be?
Roposo is founded by 3 IIT alumni – Mr. Mayank Bhangadia, Mr. Avinash Saxena and Mr. Kaushal Shubhank.
Mr. Mayank Bhangadia, Co-founder, Roposo
Mayank, an IIT Delhi Alumnus, hails from Indore with a double Masters – in Finance Management from ESCP Europe and in Petroleum Economics & Management from Institute Francais du Petrole (IFP School).
He honed his skills at Sclumberger Business Consultingfor close to 3 years as Senior Management Consultant. He co- founded Giveter.com in 2012 with Avinash and Kaushal and in 2013 he stepped in as a Co – Founder of Roposo.com.
Mr. Avinash Saxena, Co-founder, Roposo
Avinash comes from the city of coal, Dhanbad, graduated from IIT Delhi. With great interest in theatre since college days, he likes to read philosophical books by authors like Badal Sarkar.
With over 7 years of experience, he started his professional life with Evalueserve as Senior Research Associate, then took the mantle as CEO and Co-Founder at HTechHandsTalk Technologies where he developed the Gesture recognition technology and then later joined Zomato as their CTO.
He co-founded Giveter in July 2012 with Mayank and Kaushal and now heads Roposo with them. A reader and knowledge seeker, he likes to read about technology and politics.
Mr. Kaushal Shubhank,Co-founder, Roposo
Born and brought up in Jamshedpur, Kaushal joined Giveter.com in May 2012 and currently heads the technology at Roposo.com. An alumnus of IIT Delhi, Kaushal worked at D. E. Shaw India Software Private Limited for over 3 years as Senior IT Member before joining Mayank and Avinash.
An enthusiast in work and sports, Kaushal admires Sam Walton, for his indigenous and hardworking nature. If not thinking Roposo, he can be seen enjoying movies or playing Squash.
We always intended to offer e-solutions that are relevant to people therefore under the company name, Relevant e-solutions we commenced Giveter.com. It became a means for us to get an insight of requirements and preferences of fashionable women. They were buying gifts and products for themselves. We realized that to search for fashion products women had to surf through a number of websites and then also did not find the product as specific as their needs. We explored this opportunity and started Roposo, which focuses on fashion for women. It is a democratic platform for women, brands and fashion lovers to express their ideas, like, curate, discover and inspire others.
What is the USP of Roposo? Is it an e-commerce player?
Roposo is not an e-commerce player. Roposo is India’s first fashion focused social networking platform for women. This is the only network in India which provides a 360 degree view of fashion to its users. From posting stories to interactions with the fashionistas and from following a fashion and style icon to reviewing the products, Roposo offers all these features along with an excellent shopping experience from a large number of web stores and brands. It is a democratic platform for fashion wherein the stories are created by the fashionistas and for the fashion lovers.
Further, to assist the users, the mobile app gets personalized with increase in usage and shows stories according to the tastes and preferences of the user.
Who are your typical users? And what has their feedback been?
Our users have a common passion- fashion and belong to different walks of life. It includes celebrities like Sonakshi Sinha, Shilpa Shetty and Bipasha Basu, designers, stylists, bloggers and off course, the-girl-next-door. Apart from 1.25 million uses, stories on Roposo are created by around 300 websites and 5000 brands that have partnered with us.
The feedback that we have received from our users and brands has been very constructive. We introduce new features on our mobile app according to the feedback and usage pattern of our uses.
How do you onboard partners and how does the logistics of fulfillment/ return etc work?
Roposo is a democratic social networking platform for fashion therefore we do not directly sell any product. We have no requirement of logistics because we direct a user to the website where the product is available.
How has the growth been since launch and what are the future plans?
Presently, we have more than 1.25 million active users and it is growing at the rate of 100% every passing month and we plan to increase it manifolds in one year. Every month around 7-8 lakh unique users join Roposo and every user enjoys around 2 hours per month on this unique destination for fashion.
We are planning towards building a stronger team of global standards, reinforcement of the technological infrastructure, enhancing and revamping the product. For the next three years, our aim is to be in the smart phone of every fashionista in India.
What is your one tip for aspiring entrepreneurs?
Experimenting and constant evolution is the key to success.
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