Founder Interview: Threads and Buttons
What is Threads & Buttons and who is the team behind your venture?
Threads & Buttons was conceived in April, 2015 when i realised the vacuum in the market for a fashionable menswear brand. Which would not only be affordably priced but also provide a unique platform for people to experiment with quirky prints and designs.
Everything that we sell through threads and buttons is self procured and hand made. We believe in a freshly tailored concept from our shirts to our accessories. We deal with only pure fabrics such as cotton, linen etc for our shirts. We take immense pride in providing our clients a fresh breather with our quirky top selling prints like shark attack, green leprechaun etc.
We have a range of pure leather products : Messenger satchel bag, Weekender duffel bag, leather laptop cases. All our products are made in house under our team supervision.
How did you come across this idea? What was missing from the current solutions that you are seeking to fix?
How did you acquire (or are planning to acquire) your first customers and what has been the learning along the way?
Since my professional expertise lies in finance and banking switching to a bespoke tailoring and designing profession wasn’t very easy. My learning process has been an on the job training process from learning the fabric thread count and construction to actually picking up the tailoring and pattering process has been a tedious but an enjoyable journey.