Influencer Marketing: Top YouTubers in India
Influencer marketing is hot! Even more so than YouTube marketing. In a nutshell, it relates to key individuals, who have some influence or power over potential customers or buyers. Almost like a role play where the influencer acts like a potential buyer. This is very helpful in defining credibility of a product. Influencer marketing can be done on any social media network, all you have to do is create a buzz! Here we focus on the Top YouTubers in India who have built up their online audience via smart video marketing.
Here is a list of top YouTubers in India, who have mastered the skills of creating a buzz-
1.GeekyRanjit– [Tech, Gadgets]
While not the first, but certainly the most popular Indian tech channel, with 1,855,198 subscribers at present.
This channel is a boon for gadget freaks. Geekyranjit is a platform where every gadget is discussed briefly with it’s pros and cons, the latest video uploaded from this channel discusses about the smartphone Samsung Galaxy J8.
This is one channel you must refer to before buying any gadget.
2.Shruti Arjun Anand– [Lifestyle, Beauty, Fashion]
This channel stands out from the rest of the makeup tutorial channels because of its focus on Indian skin tones.
Plus, the fact that there are certain small segments within the channel that are devoted to outfit of the day, make it a must check!
This channel extends to various genres like makeup, healthcare, hair care, skin care, beauty etc. It has 1,544,798 subscribers at present and the last video uploaded is about lingerie shopping.
3.Sanjay Thumma– [Food]
Sanjay Thumma runs this channel from the name “vahrehvah” – a hugely popular cookery channel with a subscriber base of 12,86,905 people.
Sanjay is known for his “Dabba biryani” and “chicken 65”, his food is delicious and deliciously simple!
He is a known face and thus gets a lot of offers to endorse Kitchen appliances. He is the face of Phillips Air fryer
4.Vikram Yadav- [Healthcare]
A doctor by profession, Vikram shares a lot of medical information and videos of performing surgeries. He also discusses the existing health issues and their treatments.
His channel has a subscriber base of 3,90,264 people.
This channel mostly publishes on Sunday and Wednesdays and the last video uploaded on this channel is about Morrissey Cough Impulse Test.
5.Scherezade Shroff- [Lifestyle, Fashion, Beauty]
Just the perfect channel for girls! This channel focuses on makeup and hair tutorials. Scherezade also adds special segments like hashtag and 3-minute makeup challenges.
Videos on this channel are uploaded every Monday and Friday.
It has a subscriber base of 2,39,084 people and the last video uploaded from this channel talks about June favorites, basically what Scherezade preferred using and wearing in the last month.
6.Chef Harpal Singh- [Food]
This channel is a bit different from the rest of the cookery channels, as the videos in this channel have animated recaps with a professional voice-over of the preparation methods.
Chef Harpal Singh never forgets to add “Punjabi Tadka” to his dishes and has a huge subscriber base of 4,22,904 people, the last video uploaded on this channel is a tutorial on how to make Mutton Keema Ghotala.
7. Technical Guruji- [Tech, Gadgets]
One of the world’s few Hindi tech channels that are professionally made!Gaurav Chaudhary is the Guruji and his channel talks about latest gadgets and technologies. The use of Hindi makes it easier for the even the non-geeky viewer to understand.
Gaurav today has a subscriber base of 6,982,073, latest video uploaded on this channel talks about OnePlus 6 Red Edition.
This channel is a paradise for vegetarians, Nisha Madhulika brings you the best vegetarian recipes and home remedies.
It has a subscriber base of and the latest video uploaded is a tutorial on how to make Raw Banana Fry.
Mumbaiker Nikhil, shares his travel and tourism experience with the viewers, which includes domestic as well as international trips.
This channel has a subscriber base of 1390767 and the channel follows a very organised way of uploading the videos, it is just like some series you are watching.
She is known for her fashion blogging and Vlogging and is a very talented person, which can be seen on her YouTube channel.
The channel has a subscriber base of 7,25,894and the last video uploaded on this channel is basically about the first impression of each other?Q&A with the Timeliners Engineering Girls, and not to forget that she has also been a part of Miss India.
11.My Bollywood body-[Fitness]
One of the most popular fitness channels on YouTube, if you are looking for a gym buddy then you are just a click away!
It doesn’t only give you fitness training but also diet plans and additional information about fitness.It has a huge subscriber base of 1,724,831 and the latest video uploaded on this channel is about a Killer Chest Workout.
12. Danish Zehen-[lifestyle,hair care,skin care]
It is a lifestyle channel, which has a lot of tips and tutorials for men.it has a subscriber base of 152, 244 and the latest video uploaded on this channel is about the Crazy Mornings, where you can see Danish Zehen promoting Gillette Mach 3 Turbo Product.
13.Pretty Little Things-[lifestyle,beauty,fashion]
It is a channel owned by two best friends, Aakriti and Shaurya. They promote products like Nyka, Lakme etc and upload amazing makeup tutorials for girls.
At present, they have a subscriber base of 1,98,394 and the latest video uploaded on this channel is about Yardley perfumes.
It is a very popular lifestyle Youtube channel, the videos uploaded on this channel are somewhat relatable like you can see videos where the YouTuber has taken Rs.1000 challenge in Janpath, in which she has to shop only using 1000 bucks.
POPxo also promotes different brands like Colobar, Lakme, L’oreal etc.
It has a subscriber base of 231,962 and the latest video uploaded on this channel is about Waterproof Makeup for College Girls.
15. Sanjeev Kapoor Khazana- [Food]
Well! who don’t know him! the MasterChef of India also runs a youtube channel with a huge subscriber base of 2,649,626 and shares his amazing recipes .
Not only that, he also promotes different kitchen appliances on his channel. The latest video uploaded is about Drunk Chicken.
She is famous from the name “thatbohogirl”, her youtube channel is not only about makeup and tutorials, it is also a travel Vlog. Kritika loves travelling with her sister, who is also a famous blogger.
This channel has a subscriber base of 116,437 and the last video uploaded on this channel is about Hair Color transformation.
It is a channel which discusses briefly about gadgets.It has a subscriber base of 36,055 and uploads amazing and useful content for the potential buyers.
The last video uploaded on this channel is about Buying 5 Cool Gadgets from Amazon India.
This channel believes in promoting tourism in India, Rohith uploads videos of him travelling in India to different places like Athirapally, Kerala, Meghalaya etc.
This channel has a subscriber base of 41,842 and last video uploaded on this channel about his trip to Athirapally.
This channel focuses on the new gadgets entering the market and briefly discusses their features.
It has a subscriber base of 350,118. this channel last focused on Xiaomi Redme Note 5 pro.
This is a channel for Men’s lifestyle with a subscriber base of 150,052.
Mayank briefly discusses different fragrances, creams and different products that are used by men in their daily routine.
The last video uploaded on this channel is about how to become a high-value man.
This is a food, fashion and travel channel, it promotes different food joints and places.
This channel has a subscriber base of 18,111 and the latest video uploaded on this channel is basically like a tutorial of how men can style themselves in different clothes and make a statement.
The name says all about this channel, it is the best for any food lover in Delhi.
This channel promotes different food joints in Delhi, just going through the videos will leave you drooling.
This channel has a subscriber base of 188,305 and the latest video is about this Vyanjan located in Chandni Chowk.
lshokken films basically is a comedy channel but in every video, Lalit Shokeen makes sure to promote an app, like in the latest video uploaded on this channel, SnapTube is promoted.
This channel has a subscriber base of 1,997,901.
24. Super Style Tips-[lifestyle,beauty,fashion]
Komal, who runs this channel likes calling herself Pinkcity Jaipur Girl on YouTube.
This is a fashion and lifestyle channel, which has a huge subscriber base of 7,62,478. she promotes brands like Nyka, Shein etc.
The latest video uploaded on this channel discusses Female Intimate Hygiene.
kritika is already an established blogger at the blog of the things, her blogs and vlogs focus on travel and lifestyle.
This channel promotes various food joints, brands, specific products etc, and the key focus of this channel is tourism, which includes both domestic and international travel diaries.
This channel has a subscriber base of 44,061 and the latest video uploaded on this channel is about how you can plan a cheap trip to Abroad.
This is a travel channel, with a huge subscriber base of 291,850.
Varun, who runs this channel prefers using Hindi so that he can reach people easily in India and make them aware of the fact that travelling is not a costly affair.
Videos on this channel are uploaded every Saturday and Wednesday, in the latest video uploaded we can see Varun Hitchhiking in the USA.
This is a personal, travel, food and comedy channel, Gaurav does not only focus on comedy and personal Vlogs but also in promoting tourism and food joints.
At present, this channel has a subscriber base of 361,604. the latest video uploaded on this channel show Gaurav’s wife’s reaction on seeing a lizard.
28. Pranav- [automobiles]
This channel only focuses on automobiles, Pranav wants to bring the supercars culture in India, So in his channel, he briefly discusses supercars, their features and comfort.
This channel has a subscriber base of 148,616 and the latest video uploaded on this channel is Insane Loud Supercar Drag race.
This channel also focuses on automobiles and bikes but not only supercars. Faisal in his channel discusses various cars and bikes like Ford, Pulsar, Mahindra etc.
This channel has a subscriber base of 214,981 and the latest video uploaded on this channel is about Dodge Challenger Review.
This channel’s main focus is travel and food, ArjunDey promotes tourism and unique food joints in India.
This channel has a subscriber base of 2,452 and the latest video uploaded on this channel is about Insanely delicious food in North Goa.
Bothe Influencer Marketing and YouTube marketing are growing exponentially in India. These top 30 YouTubers have already captured an audience but there is space left aplenty for newcomers who are trying every day!
The list further shows how vast Youtube is in India and how varied the genres are. From food, travel, fashion, lifestyle, automobiles, comedy to even topics like surgery!
Influencer marketing using YouTube is indeed a hit!