Mahindra group launches

The Mahindra group has launched its virtual mall called This website will allow consumers to shop for all Mahindra products and services including its famous SUVs.

What was also interesting was the perspective given by the group CFO that this online venture was meant to be more experiential than traditional e-commerce stores since rather than being standalone this website is meant to complement the already existing brick and mortar stores.


A bit of education, a byte of startups.

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