With almost every startup mentioning MVP (Minimum Viable Product) in its presentation, Steve Blank, he of the Four Steps to Epiphany¬†and The Startup Owner’s Manual fame tells in his blog what it is not.

The rush to get a proof of concept to secure some funding has increased the importance of MVP style of thinking. However, every startup must define what its individual MVP is. In some cases, it might indeed be one unit of the final product, and I think that is what the team in Steve’s example were trying to achieve. In others, it is actually the best Fake It product that can allow the end customer to feel the offering. Whatever it is, make sure that in the rush to get something developed you don’t lose sight of why you are making the MVP in the first place.

Startup owners manual
Startup Owners Manual


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