Twitter & IBM- Partnership

International Business Machines Corp (IBM.N) on Wednesday announced a partnership with Twitter (TWTR.N) to help shape business decisions using data collected from tweets worldwide to understand their customers, markets and trends – and inform every business decision. This alliance will let enterprises incorporate Twitter data into their decision-making through an established set of IBM tools, solutions and consulting services.

download

The deal is designed to marry IBM’s analytics software and large consulting staff with the huge volumes of information Twitter generates about users’ action and opinions.

IBM will have access to the full public stream of tweets as they are posted, as well as all tweets generated since Twitter was founded in 2006, the companies said. The data will be shared with IBM’s roughly 10,000 consultants to help solve client problems.

“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends….This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work” said Ginni Rometty, IBM Chairman, President and CEO.

The two companies also plan to jointly develop offerings for specific industries such as banking, consumer products, retail, travel and transportation.

“When it comes to enterprise transformation, IBM is an undisputed global leader in enabling companies to take advantage of emerging technologies and platforms….This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees” said Dick Costolo, Twitter CEO.

The two companies also plan to jointly develop offerings for specific industries such as banking, consumer products, retail, travel and transportation.

Check out the Press release here.

Nivedita Saxena
 

Nivedita Saxena is currently an undergraduate student at National Law Institute University, Bhopal. She enjoys reading novels and learning about new startups and businesses & has in the past worked with quiet some startups in various capacity. She currently is also the Public relations In-charge at Grayscale Legal.

Click Here to Leave a Comment Below 0 comments

Instant access to ebook Best Free Tools for Entrepreneurs

Free Tools for Entrepreneurs
x