Videos visually tell stories. Whether it’s about your brand/ product/ your service; a video puts the company vision out there to its target audience. It grabs the attention of the audience more than text since videos are fast-moving and interactive, have sound, music, and imagery. The search engines these days tend to rank videos higher. Your video marketing strategy should be on point – with the right tags, good video content in order to keep the viewers engaged for as long as possible, a catchy title and description. With these few points taken care of, the search engine will favor your video and rank it high. With video, there is an added advantage which is that you can “watch and follow” what the individual in the video is doing. For example, in cooking tutorials – the chef is cooking the food right in front of you. You just have to observe and note the ingredients and the process. Sparing you the entire effort of reading the recipe and the ingredients and the methods of cooking involved. Video can have a great concept too which can increase brand awareness of the company. MNC’s invest heavily in video production, and commercial video ads, especially product-based brands. mobile, food, car, beauty, fashion and skincare brands, all invest a fortune in video ads in order to promote their latest product. Even social media – Facebook, Instagram, and Youtube are designed in a way that we can share videos there too. In the case of a non-commercial video, the content being engaging and entertaining, videos are quite often shared by people. Tutorials and training content is preferred in the form of videos than text. YouTube is flooded with makeup, exercise, and yoga tutorials. The individual in the video will be doing it right in front of you, giving you an opportunity to see the exact pose – in case of exercise and yoga, the exact color and shade of the makeup product. Video is interactive and thus much in demand.
Video Marketing Experts
A Few Samples
Creation. Post-production. Marketing.
India’s top portal for dog lovers wanted a fast solution to convert their blog posts into videos and move to their YouTube channel. We completed a Video SEO research for their keywords, descriptions & tags and set up a process to create multiple engaging videos which continue to rank.
Premium real estate firm, ULM Group required a series of videos to showcase the completion of their flats and generate faster sales. We did the storyboarding, voiceover, production and editing of their videos which were used for new and recurring marketing on YouTube and Whatsapp.
Industries we serve
Retail & eCommerce
Food & Restaurants
Education & Coaching
Home & Interior
Agency or Freelance