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Yahoo acquires e-commerce app platform Lexity

Carrying on with the acquisition spree, Marissa Mayer led Yahoo! has bought Lexity for an undisclosed amount. California based Lexity had recently opened up an office in Bangalore. The 4 year old firm was led by former Yahoo employee Amit Kumar. Lexity’s flagship app is Lexity Live that allow real time visitor tracking & analytics for e-commerce.

 

Yahoo! has been in a bit of identity crisis, with the world left to decipher the direction on which the ex-Google CEO want to take the company. And Lexity acquisition is just another step to an undisclosed vision.

 

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