Carrying on with the acquisition spree, Marissa Mayer led Yahoo! has bought Lexity for an undisclosed amount. California based Lexity had recently opened up an office in Bangalore. The 4 year old firm was led by former Yahoo employee Amit Kumar. Lexity’s flagship app is Lexity Live that allow real time visitor tracking & analytics for e-commerce.
Yahoo! has been in a bit of identity crisis, with the world left to decipher the direction on which the ex-Google CEO want to take the company. And Lexity acquisition is just another step to an undisclosed vision.